<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Revitalize Your*</title>
	<atom:link href="http://woodbine.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://woodbine.com/blog</link>
	<description>9.5 Core Principles of Brand Revitalization</description>
	<lastBuildDate>Mon, 23 Aug 2010 16:55:24 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Meet Mortgage</title>
		<link>http://woodbine.com/blog/2010/08/23/meet-mortgage/</link>
		<comments>http://woodbine.com/blog/2010/08/23/meet-mortgage/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 16:55:24 +0000</pubDate>
		<dc:creator>Kris</dc:creator>
				<category><![CDATA[Core Principle #9]]></category>
		<category><![CDATA[Core Principles]]></category>
		<category><![CDATA[bank commercials]]></category>
		<category><![CDATA[financial stability]]></category>
		<category><![CDATA[IRA]]></category>
		<category><![CDATA[mortgage]]></category>
		<category><![CDATA[piedmont federal savings bank]]></category>

		<guid isPermaLink="false">http://woodbine.com/blog/?p=724</guid>
		<description><![CDATA[Woodbine is introducing several characters to cable viewers in North Carolina this summer. As part of a new TV campaign for Piedmont Federal Savings Bank, we are highlighting the bank&#8217;s 107-year history of safe &#38; secure lending through the experiences of a damsel in distress named Mortgage and a couple of hapless fellas named Ira [...]]]></description>
		<wfw:commentRss>http://woodbine.com/blog/2010/08/23/meet-mortgage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://woodbine.com/video/PFSMortgage/PFSwebMTG.flv" length="5000945" type="video/x-flv" />
<enclosure url="http://woodbine.com/video/PFSMortgage/PFSwebIRA.flv" length="5003622" type="video/x-flv" />
<enclosure url="http://woodbine.com/video/PFSMortgage/PFSwebCHK.flv" length="5002255" type="video/x-flv" />
		</item>
		<item>
		<title>Bring Us the Big Brands</title>
		<link>http://woodbine.com/blog/2010/07/30/bring-us-the-big-brands/</link>
		<comments>http://woodbine.com/blog/2010/07/30/bring-us-the-big-brands/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 15:21:30 +0000</pubDate>
		<dc:creator>Kris</dc:creator>
				<category><![CDATA[Core Principles]]></category>
		<category><![CDATA[Woodbine]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[category leaders]]></category>
		<category><![CDATA[caterpillar]]></category>

		<guid isPermaLink="false">http://woodbine.com/blog/?p=711</guid>
		<description><![CDATA[Across the Carolinas, and possibly the country, all eyes will be on Winston-Salem today. The governor, our mayor, the council and local business leaders will join Caterpillar officials and announce the company has selected our fair city as the site for its new production facility. For those of us who build brands, not earth-moving equipment, [...]]]></description>
		<wfw:commentRss>http://woodbine.com/blog/2010/07/30/bring-us-the-big-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Old Spice, New Success</title>
		<link>http://woodbine.com/blog/2010/06/23/old-spice-new-success/</link>
		<comments>http://woodbine.com/blog/2010/06/23/old-spice-new-success/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 14:29:38 +0000</pubDate>
		<dc:creator>Kris</dc:creator>
				<category><![CDATA[Core Principle #5]]></category>
		<category><![CDATA[Core Principle #9]]></category>
		<category><![CDATA[Big Idea]]></category>
		<category><![CDATA[brand essence]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[revitalization]]></category>

		<guid isPermaLink="false">http://woodbine.com/blog/?p=674</guid>
		<description><![CDATA[&#8212;&#8212;&#8212;- After watching the “Best Commercials of 2009” segment recently on the Today Show, it’s clear that Old Spice has reached the pinnacle of its brand revitalization effort. Created by Wieden + Kennedy, the standout spot seems to have helped Old Spice hit its new mainstream stride. Ever since Procter &#38; Gamble bought the 72-year-old [...]]]></description>
		<wfw:commentRss>http://woodbine.com/blog/2010/06/23/old-spice-new-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can brand revitalization happen exclusively online?</title>
		<link>http://woodbine.com/blog/2010/06/08/can-brand-revitalization-happen-exclusively-online/</link>
		<comments>http://woodbine.com/blog/2010/06/08/can-brand-revitalization-happen-exclusively-online/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 14:12:59 +0000</pubDate>
		<dc:creator>Kris</dc:creator>
				<category><![CDATA[Core Principle #9.5]]></category>
		<category><![CDATA[Bugle Boy]]></category>
		<category><![CDATA[digital revitalization]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[online brand development]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://woodbine.com/blog/?p=668</guid>
		<description><![CDATA[&#8212;&#8211; In the absence of any offline marketing support &#8212; no print, no TV, no event sponsorship, no direct mail, no new products, nothing outside of activity in the digital space &#8212; can a struggling or dead brand be brought back to life? With all the communication pros piling on social media, it begs the [...]]]></description>
		<wfw:commentRss>http://woodbine.com/blog/2010/06/08/can-brand-revitalization-happen-exclusively-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vickie Canada New Creative Director</title>
		<link>http://woodbine.com/blog/2010/04/23/vickie-canada-new-creative-director/</link>
		<comments>http://woodbine.com/blog/2010/04/23/vickie-canada-new-creative-director/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:34:44 +0000</pubDate>
		<dc:creator>Kris</dc:creator>
				<category><![CDATA[Woodbine]]></category>
		<category><![CDATA[creative director]]></category>
		<category><![CDATA[vickie canada]]></category>
		<category><![CDATA[woodbine leadership]]></category>

		<guid isPermaLink="false">http://woodbine.com/blog/?p=654</guid>
		<description><![CDATA[Woodbine, announces today that Vickie Canada has been promoted to Creative Director and will oversee the company’s creative product across all accounts and across all mediums. &#8220;As Woodbine grows and our clients&#8217; needs continue to evolve, Vickie is the right person to lead our creative team,&#8221; said Peter Mitchell, Woodbine President &#38; CEO. &#8220;She has [...]]]></description>
		<wfw:commentRss>http://woodbine.com/blog/2010/04/23/vickie-canada-new-creative-director/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
