Manager, Horse Ownership Development
A NEW BREED OF ENTERTAINMENT
With almost 150 years of proud horseracing history, Woodbine Entertainment Group is the founding pioneer and largest operator of professional horseracing in Canada.
Building on our rich past, we are surging ahead to the future with an energized, new vision. Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors. In doing so, we remain a world-leader in horse-racing — and also among the most exciting and diverse entertainment facilities on the globe.
JOB SUMMARY:
The Manager, Horse Ownership Development, supports the development and execution of strategies that grow and strengthen horse ownership participation across Ontario’s horse racing industry. Working closely with the departmental VP and Woodbine’s racing teams, this role contributes to identifying and advancing opportunities that enhance both the business of ownership and the overall owner experience.
Collaborating across Woodbine and with key industry stakeholders, the Manager helps develop and implement initiatives that attract new owners, engage and retain existing owners, and elevate the ownership experience through improved amenities, tailored communications, and high-quality service delivery. The role will also assist in advancing syndicate and fractional ownership models, support education and onboarding programs for new owners, and coordinate partnerships that encourage long-term engagement with the sport.
This position plays an important role in supporting Woodbine’s mandate to strengthen Ontario’s horse racing industry by contributing to the cultivation of a vibrant and welcoming ownership community.
KEY ACCOUNTABILITES:
Assist in developing and executing strategies that expand horse ownership across breeds and ownership models. Work with the departmental VP and racing teams to support recruitment and retention efforts that contribute to long-term industry sustainability.
Collaborate with cross-functional teams to help design and deliver a differentiated, premium Owner Experience — including amenities, recognition initiatives, and engagement programs — that strengthen loyalty, advocacy, and overall satisfaction.
Support efforts to grow syndicate and fractional ownership through partnership development, coordination with ownership collectives, and the exploration of new models that make ownership more accessible and appealing.
Work with breeders, trainers, associations, and other industry stakeholders to support outreach, education, and onboarding initiatives for new owners. Contribute to building a robust pipeline of future owners through coordinated engagement and collaboration.
QUALIFICATIONS:
Post-secondary degree in Business Administration, Marketing, Communications, or a related field.
Additional education (e.g., MBA, certificate programs) considered an asset.
Strong knowledge of the horse racing industry — including ownership structures, syndicates, and general racing operations.
Experience supporting stakeholder engagement and partnership development in a complex, multi-stakeholder environment.
Understanding of customer experience principles, brand engagement practices, and loyalty or membership program concepts.
Practical experience within the horse racing industry — such as participation as an owner, breeder, trainer, syndicate member/manager, or involvement with a racetrack or racing operation — providing insight into the ownership lifecycle and owner needs.
Demonstrated ability to build relationships and contribute to community engagement within the horse racing, sport, or entertainment sectors.
Experience supporting or coordinating programs, initiatives, or business activities that involved strategic planning elements, partnership collaboration, and enhancing customer or stakeholder experiences.
Hands-on experience working with membership-based, client-facing, or loyalty-style programs that foster connection, advocacy, and retention.
This role requires sound judgment, creativity, and practical industry insight to support the development and execution of initiatives that advance horse ownership growth and engagement
WORK ENVIRONMENT:
Expected to attend race days, owner events, industry meetings, and other functions that may take place during evenings, weekends, or holidays.
The position requires periodic travel between Woodbine Racetrack, Woodbine Mohawk Park, and other racetrack or stakeholder locations across Ontario, with occasional travel to conferences or industry events in other jurisdictions as needed.
Salary range: $80,000 to $95,000
Reason for vacancy: new position
Diversity, Equity, Inclusion and Belonging
Be Yourself.
We believe differences should be valued and celebrated. By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people. Regardless of race, religion, colour, national origin, sex, gender, expression, sexual orientation, age, marital status, veteran status, or disability status, we believe everyone has the right to express their ideas, ambitions, and pursue their goals with confidence and integrity. Diversity breeds innovation. We want people to think differently. Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.