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Manager, Betting Content


Etobicoke  |  Full-time (Non-union)  |  Marketing and Communications
Manager, Betting Content
Full-time (Non-union)
Marketing and Communications
Etobicoke
Our rich history is a big part of who we are.  With historic roots dating back over 135 years, Woodbine is steeped in tradition. We have been the engine that drives the Ontario horse racing industry. From King’s and Queen’s trips to Canada, anniversaries and unforgettable horse races, we have been creating winning experiences for all our guests.

We are currently on an amazing 20-year journey to ‘build a city within a city’ and transform the largest privately held land in Toronto into one of Canada’s premiere entertainment destinations.  This journey will unlock the value of approximately 700 acres of land, leading to job creation and the revitalization of our communities, while enhancing our ability to share the thrill of horse-racing and cementing our place as an entertainment powerhouse. 
  
We need dedicated people to join our cause. Be part of Woodbine Entertainment and get inspired to make work awesome!

Our Values & Beliefs
 
| WOW EVERY GUEST | OWN IT! | LISTEN & CONNECT – PEOPLE MATTER | FUEL THE FUN & PASS IT ON | TRUST IN OUR TEAM | #WE CARE | PURSUE YOUR POTENTIAL |BE BOLD| BE ALL IN | 

Woodbine Entertainment is looking for a creative and enthusiastic lead to oversee betting content strategy and production as we usher in the next generation of racing and wagering enthusiasts.

This position would oversee and strategize all daily wagering content for both internal media brands as well as external media partnerships.  The successful candidate will provide oversight for the tone, distribution and delivery or wagering content for global horse racing and the associated storylines with an eye to driving revenue through digital content. Consistently staying on top of recent trends in the wagering industry and how best to apply them to horse racing. 


Key Responsibilities:

•Tasked with leading the strategy and overall direction for Woodbine’s new wagering media brand set to launch in 2022.
•Drive corporate business objectives through the creation of compelling wagering content
•Work alongside Manager, Social Media & Content and Manager, Content Production to institute original programming and engaging content for all owned and operated social channels
•Charged with implementing best practices in relation to wagering content. 
•Manage a small team of fulltime and freelance content creators
•Tasked with building and retaining audience through rich media storytelling
•Maintain an understanding of what partner tracks are producing and where we can implement our wagering brand
•Collaborate with other business functions to create innovative and highly-integrated 
social programming to further company-wide promotions at on and 
off-track events and deliver successful partnership experiences

Key Success Factors

•Post-secondary diploma or degree in broadcasting, journalism or equivalent work-related experience.
•6-8 years experience working in content production or related field
•Significant understanding of wagering trends, content and the evolving sports betting 
industry in Ontario/Canada and globally. 
•Experience managing a team of media creators and instituting content production 
schedules
•General understanding of trends, tone and standard content delivery on various     
      social media channels such as Twitter, Instagram, Facebook and TikTok
•Avid sports wagerer and/or consumer of sports wagering content
•Experience in content strategy and digital storytelling 
•Ability to identify talent for on-camera, editorial and social publishing roles