Manager Sports Betting and Wagering Marketing
A NEW BREED OF ENTERTAINMENT
With almost 150 years of proud horseracing history, Woodbine Entertainment Group is the founding pioneer and largest operator of professional horseracing in Canada.
Building on our rich past, we are surging ahead to the future with an energized, new vision. Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors. In doing so, we remain a world-leader in horse-racing — and also among the most exciting and diverse entertainment facilities on the globe.
JOB SUMMARY
Reporting to the Director, Wagering Partnerships & Growth, the Manager, Wagering Marketing & Sports Betting, is responsible for leading and executing wagering marketing initiatives that drive growth in Woodbine’s horse racing wagering business with a focus on partner led execution, end-to-end program ownership, and using insights and analytics to deliver measurable marketing and wagering outcomes.
The role operates across home market channels, remote wagering partners, and integrated sportsbook environments, supporting wagering activity on both Woodbine racing and the broader global horse racing category. Within this ecosystem, the Manager is responsible for how racing is brought to market across platforms to drive awareness, engagement, and wagering participation.
The Manager plays a key role in identifying market opportunities and translating strategy into actionable wagering initiatives, guiding programs from concept through execution and ongoing optimization. The role works closely with other members of the wagering marketing team, coordinating partner portfolios, planning and execution to ensure focus, alignment and effective delivery across all channels. Working with internal teams and external partners, the role supports initiatives that drive both customer acquisition and sustained wagering behaviour, turning ideas and insights into offers, campaigns, and programs that build repeat participation and long-term value.
The ideal candidate is a marketing-led, results-oriented professional who brings a strong balance of analytical thinking and creative problem solving. They understand how different marketing levers, including positioning, messaging, offers, content and media work together to influence wagering behaviour, and can translate insights into differentiated wagering programs and promotions. They are collaborative and effective working across multiple internal teams, able to clearly brief, guide and evaluate marketing initiatives while coordinating execution with internal partners and external stakeholders. They are also comfortable managing and growing relationships with external partners, using strong communication and performance driven thinking to drive better outcomes over time. With strong project management skills, they are comfortable managing multiple initiatives in parallel and ensuring programs move forward efficiently and with clarity.
Direct horse racing experience is not required. Experience in wagering, sports betting, gaming or comparable performance driven environments is considered an asset.
KEY RESPONSIBILITIES
Own the planning and delivery of wagering marketing programs and promotions across home market, remote, and sportsbook channels, aligned to Woodbine’s annual priorities and long-term wagering objectives.
Lead the development and execution of home market wagering marketing initiatives across owned platforms and on-property touchpoints, supporting acquisition, engagement and repeat wagering behaviour.
Shape wagering offers, messaging and campaign approaches for the home market, working with internal teams to ensure clarity, consistency, and effective execution.
Develop and manage wagering marketing initiatives with remote wagering partners, including planning, briefing and execution across a variety of wagering and media platforms.
Work with remote partners to align promotional activity, timing, and placement in support of wagering objectives.
Manage day-to-day relationships with Sports Betting Operators (SBO)s in support of racing-led wagering initiatives within sportsbook environments.
Oversee the integration and execution of Woodbine’s wagering content, offers, and promotions within sportsbook operator platforms ensuring accurate and timely implementation.
Coordinate promotional calendars and execution plans across home market, remote, and sportsbook partners to ensure alignment.
Brief, guide, and evaluate creative, content, and promotional concepts in collaboration with internal teams, ensuring initiatives are market appropriate and performance focused.
Establish performance targets and KPIs for wagering marketing initiatives and monitor results by channel and partner to identify trends, opportunities, and areas for improvement.
Adjust programs, offers, and execution approaches based on performance, partner dynamics, and customer response.
Support budget planning, tracking and reconciliation for wagering marketing initiatives.
Contribute to the identification, evaluation and onboarding of new marketing led wagering opportunities and partner initiatives.
Support partner discussions, renewals, and ongoing relationship management
Stay informed on global and local market trends to identify opportunities and threats.
Represent WEG at industry events to explore partnerships and growth prospects.
KEY SUCCESS FACTORS
University or college degree or diploma in Marketing, Business Administration or a related field or equivalent practical experience.
5+ years of progressive experience in marketing, partnerships, consulting, or performance driven environments.
Strong marketing acumen, with the ability to balance creative thinking with analytical insight to drive effective programs.
Demonstrated ability to use performance data, insights, and KPIs to assess results, optimize initiatives, and inform future decisions.
Experience developing and delivering integrated marketing programs that span multiple channels, platforms, or partners.
Strong partnership and relationship management skills, with the ability to work effectively with external partners and internal stakeholders.
Ability to develop clear business cases, opportunity presentations, and recommendations for prospective partners and senior leadership.
Solid understanding of marketing strategy, annual planning, and budget management with experience racking spend and evaluating return on investment.
Strong communication and interpersonal skills, including the ability to provide clear direction, influence outcomes, and build effective working relationships across teams and partners.
Excellent project management and organization skills, with the ability to manage multiple initiatives simultaneously, prioritize effectively, and drive work forward with clarity and accountability.
WORKING CONDITIONS
Hybrid work environment with an expectation of three days per week in office and up to two days per week working remotely
Work conducted across office, on-site, and public facing environments (including live racing and major event settings).
Ability to attend occasional key live racing and entertainment dates, including evenings, weekends and non-standard business hours as required.
Flexibility to travel with the Greater Toronto Area, including travel to Woodbine Mohawk Park.
Occasional domestic and international travel may be required to support partner meetings, events or industry engagements.
Reason for vacancy: new position
Salary Range:
The target hiring salary range for this position is $70,000 - $90,000. This range is not a guarantee of compensation. Final placement within the range depends on factors such as internal equity, market conditions, and the candidate’s experience, skills, and qualifications relevant to the role.
Diversity, Equity, Inclusion and Belonging
Be Yourself.
We believe differences should be valued and celebrated. By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people. Regardless of race, religion, colour, national origin, sex, gender, expression, sexual orientation, age, marital status, veteran status, or disability status, we believe everyone has the right to express their ideas, ambitions, and pursue their goals with confidence and integrity. Diversity breeds innovation. We want people to think differently. Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.