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Coordinator Social Media

Etobicoke, Ontario   |   Full time
Coordinator Social Media
Etobicoke, Ontario
Full time
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A NEW BREED OF ENTERTAINMENT

With almost 150 years of proud horseracing history, Woodbine Entertainment Group is the founding pioneer and largest operator of professional horseracing in Canada.

Building on our rich past, we are surging ahead to the future with an energized, new vision. Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors. In doing so, we remain a world-leader in horse-racing — and also among the most exciting and diverse entertainment facilities on the globe.

JOB SUMMARY

Reporting to the Sr. Manager, Content Distribution, the Coordinator, Social Media is responsible for supporting the planning, creation, publishing, and day-to-day management of the company’s social media channels. Working closely with the broader marketing and content teams, this role brings the excitement of live horseracing across multiple platforms while promoting wagering offerings and lifestyle content. The ideal candidate is digitally savvy, detail-oriented, and passionate about sports, entertainment, and storytelling through social media.

KEY ACCOUTABILITES

  • Publish and manage daily content across all corporate social media channels, covering racing action, wagering information, promotions, and lifestyle storytelling

  • Assist in the development and execution of social media content calendars aligned with live race days, marquee events, and marketing campaigns

  • Ensure all wagering-related content adheres to regulatory, responsible gaming, and brand guidelines

  • Engage with followers by responding to comments and messages in a timely, brand-appropriate manner

  • Support the creation and optimization of short-form content including graphics, photos, video clips, and captions

  • Support Sr. Manager, Content Distribution to track and report on social media performance metrics, providing insights and recommendations for ongoing improvement

  • Stay current on social media trends, platform updates, and best practices relevant to sports, wagering, and lifestyle audiences

  • Assist with on-site content capture during live race days and special events as required

  • Collaborate closely with internal teams (Content Production, Creative, and Communications) to align storytelling and ensure content is optimized for external audiences.

QUALIFICATIONS

  • Post-secondary education in Marketing, Communications, Digital Media, Journalism, or a related field

  • 2–4 years of experience managing or supporting brand social media accounts (sports or entertainment experience considered an asset)

  • Familiarity with graphic design software is a major asset (ie. Canva, Photoshop, etc.)

  • Strong understanding of major social platforms (e.g., Instagram, X, Facebook, TikTok, YouTube) and their content formats

  • Familiarity with horseracing, sports wagering, or regulated gaming environments is preferred

  • Excellent written communication skills with an eye for tone, timing, and audience engagement

  • Basic experience with social media management and analytics tools

  • Ability to work flexible hours, including evenings and weekends, to support live racing schedules

Reason for Vacancy: New Role

Salary: The target hiring salary range for this position is $60,000 - $66,000. This range is not a guarantee of compensation. Final placement within the range depends on factors such as internal equity, market conditions, and the candidate’s experience, skills, and qualifications relevant to the role.

We use AI-powered resume screening software to help identify qualified candidates based on the criteria in this job posting. All applications prioritized by the system are subsequently reviewed by our hiring team to ensure a fair and human-centered selection process

Diversity, Equity, Inclusion and Belonging

 

Be Yourself.

 

We believe differences should be valued and celebrated. By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people. Regardless of race, religion, colour, national origin, sex, gender, expression, sexual orientation, age, marital status, veteran status, or disability status, we believe everyone has the right to express their ideas, ambitions, and pursue their goals with confidence and integrity. Diversity breeds innovation. We want people to think differently. Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.




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