Manager, Social Media and Content

Etobicoke  |  Full-time (Non-union)  |  Broadcasting
Manager, Social Media and Content
Full-time (Non-union)
For over 100 years, we have been the engine that drives the Ontario horse racing industry. From King’s and Queen’s trips to Canada, to first dates, anniversaries and unforgettable horse races, we create winning experiences for all our guests.

Join a certified Great Place to Work team and be part of the future of horse racing and entertainment. Access exciting programs that can help unlock your potential while developing challenging and rewarding career goals. As we grow, we need dedicated people to join our cause. Be part of Woodbine Entertainment and get inspired to make work awesome!

Our Values & Beliefs

What we're looking for:

Woodbine Entertainment is on a mission to be a content and social media powerhouse! We are looking for a highly creative and ambitious social media and content leader.  We will you need to be proactive, results-driven and have a work ethic to match. You will promote the sport of horse racing, wagering and our many entertainment offerings, grow our digital footprint and bring critical thinking to our day-to-day social media output. We are looking for a digital and social media guru who will work collaboratively with internal stakeholders to wow every guest. Someone who will bring their ‘A’ game everyday as well as their audience-based mindset and expertise in building narratives to drive engagement on digital platforms. This role plays a pivotal role in meeting our strategic imperatives and launching a new breed of experience at Woodbine.

The difference you will make

  • Drive corporate business objectives through social media and compelling content
  • Build the Woodbine Entertainment Group brand through community management, reputation management and creative content production and distribution
  • Institute regular data reporting and advise senior management on latest trends and opportunities
  • Grow audiences across existing platforms and develop new or evolving digital platforms (as required)
  • Collaborate with Broadcast, Marketing and Partnerships departments on strategic projects and fulfill deliverables
  • Work alongside Director, Content & Social Media to conceptualize and create original, social-first content
  • Lead the social media output for a team that generates live coverage of all Woodbine programming and events, both on and off-track including racing, food and beverage, community citizenship, and social event initiatives
  • Collaborate with other business functions to create innovative and highly-integrated social programming, content or initiatives to further company-wide promotions at on and off-track events and deliver successful partnership experiences
  • Continuously improve Woodbine’s social operation by capturing and analyzing appropriate data, metrics, insights and best practices

Key Success Factors

  • Minimum five (5) years social media management experience OR digital marketing expertise
  • University or College degree/diploma in a field related to Marketing/Communications/Public Relations/Journalism or the equivalent in education and experience
  • Experience with design and visual content creation
  • Strong understanding of comprehensive social media channels, management tools and strategies (content and execution)
  • Excellent understanding of writing, editing (photo/video/text), presentation and communication best practices
  • Strong understanding of social media metrics and analytics software
  • Superior understanding of the relationship between social media and revenue generation with experience executing branded content
  • Ability to self-motivate and work independently to identify and complete work goals
  • Knowledge of horse racing and wagering is a significant asset but not a necessity
  • Leadership skills to effectively partner with internal stakeholders and members of the marketing and communications department 
  • Base-level understanding and experience with photo editing software such as Adobe Photoshop
  • Outstanding interpersonal skills necessary to interact effectively with on-site guests and online audiences
  • Proven ability to effectively work in cross-functional teams