Freelance Producer/On-Air Host – Betting Media

Key Responsibilities:

• Oversee the production of high-quality content, including blog posts, articles, social media posts, and other materials.
• Develop and execute a content strategy that aligns with our brand's goals and audience.
• Edit and proofread content to ensure it is accurate, well-written, and follows our brand's editorial standards.
• Manage the content calendar and ensure that all content is published on time.
• Collaborate with social content creators to develop and produce content.
• Monitor and analyze the performance of our content, using data to inform future content strategies.
• Work with the marketing team to identify opportunities for content promotion and distribution.
• Oversee the development of new content formats and ideas, including video, audio, and interactive content.
• Collaborate with other departments and teams within the company to ensure that content aligns with overall business goals and strategies.
• Monitor industry trends and best practices to ensure that our content remains relevant and competitive.
• Mentor and support the development of junior editors and writers on the content team.
• Collaborate with the marketing team to develop and execute a content promotion plan, including the use of social media, email marketing, and other channels.
• Manage relationships with external content contributors, including freelance writers and subject matter experts.
• Assist in the development and implementation of editorial guidelines and standards.
• Identify and pursue new content partnerships and collaborations.

Requirements

• A bachelor's degree in journalism, English, or a related field preferred.
• Sports betting knowledge and horse race handicapping a big plus.
• 5+ years of experience in content production and editing.
• Excellent editing and proofreading skills.
• Strong attention to detail and ability to multitask.
• Proficiency with key social media tools including Facebook, Instagram, Twitter, and TikTok.
• Experience working with content management systems and SEO best practices.
• Excellent communication and collaboration skills.
• A strong understanding of our brand's audience and goals.
• Experience leading and managing a team is a plus.
• Experience with video and audio editing software is a plus.
• Familiarity with analytics tools and the ability to use data to inform content decisions.
• Strong project management skills and ability to manage multiple projects and deadlines simultaneously.
• Experience working with freelancers and external content creators is a plus.
• A passion for storytelling and creative problem-solving.
• Ability to work independently and take initiative in a fast-paced environment.
• Experience with content promotion and distribution strategies.
• Strong networking and relationship-building skills.
• Ability to communicate effectively with a wide range of stakeholders, including external contributors and internal teams.
• Experience with editorial guidelines and standards development is a plus.
• Knowledge of copyright and intellectual property laws related to content creation and distribution is a plus.