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Lawson pledges support for LongRun Thoroughbred Retirement Society

November 8, 2019

TORONTO, November 8, 2019 – As a long time racehorse owner and CEO of Woodbine Entertainment, Jim Lawson knows how important it is to provide Ontario’s Thoroughbreds with a dignified retirement after their careers at the track are over.

Lawson is a proud supporter of LongRun Thoroughbred Retirement Society, a charitable organization that evaluates and cares for retired racehorses and works to place them in permanent, loving homes.

Lawson has generously pledged to personally match all donations made, up to $15,000, as a part of the “Join Jim” Christmas donation drive, which will launch on LongRun Day at the Races, this Saturday, Nov. 9 and run through Dec. 31. Donations can be made online at

“I have long been an admirer of the work that LongRun does to look after retired racehorses,” said Lawson. “LongRun started a successful matching campaign last year and hopefully it will serve as a good kick-starter again this season to get them the funding they need and deserve.”

Horse racing fans can learn about LongRun’s retired racehorses by visiting their booth located on the second floor of the grandstand this Saturday at Woodbine Racetrack.

“Please think of donating in someone’s name as a holiday gift – LongRun will provide your loved one or friend with a gift letter and a colourful LongRun 2020 graduate calendar,” said Vicki Pappas, board chair and founding member of LongRun. “With over 50 retired racehorses currently under LongRun’s care, we can’t tell you how much we appreciate Jim Lawson’s incredible gesture and how much LongRun will appreciate any help you might care to give us as well.”

Just in time for the holidays, LongRun will also be selling Christmas cards, hoodies, t-shirts and baseball caps with proceeds going to help Ontario’s retired Thoroughbreds enjoy a happy and dignified life after racing.

LongRun Thoroughbred Retirement Society’s farm in Hillsborough, Ont. (Brittney Mayotte Photo)
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